Hi, I'm Benjamin Groff, and I’ve been a music publisher for over 25 years. I’ve worked for the majors for 12 years (1994-2006), and in 2006 was hired to start the 1st U.S. office of Kobalt Music Publishing. During my ten years as Executive VP, Creative I signed a lot of the key roster. Since 2016, I’ve been the 100% owner of my own publishing company, Brill Building (administered by Kobalt) as well as the owner of A&R resource and incubator label, We Are: The Guard (distributed by AWAL/Kobalt).
After working senior positions for BMG Music Publishing (5 years), EMI Music Publishing (5 years) and Kobalt Music Publishing (Executive VP of Creative, 10 Years) and my own operations...we've finally arrived at today. I've taken what I've learned through the years, both as a publisher, a musician, and as a Billboard charting songwriter and created these two courses, "The DIY Label Release Plan" and "Insider Secrets to Songwriting."
Featured Courses
A note on Price! I’m offering The Bundle at a special discount and will be raising the course to the full price of $997 any day. I do believe there’s a million dollars of information in the course, if applied correctly and you put in the work! So, grab the course now because it’s on an 80% discount (and includes a 30 day money back guarantee).
Course One: Insider Secrets to Hit Songwriting
There’s what I call the internal “DNA” of hit songwriting - and why some songs go all the way to #1 and stay there, maybe even becoming the perennial tapestries of our culture, or just fade into obscurity (if a song is even released at all!).
And this course is not just for “hit songwriters.” If you’re an artist, this course will give you the unfair advantage and tools to build your catalog of songs that stream, synch, that get playlisted and become hits on their own.
Part of this “matrix” and process of “aha moments” will illuminate clearly why most songs never get beyond 1,000 DSP streams and some songs just tick away at 100,000 streams + per day.
Course 2: The DIY Label Release Plan - Music Marketing Strategies
How to release an EP or Album from Start to Finish
When it comes to your music - that you’ve put so much time and effort in love into - you shouldn’t “just release it” and “see what happens.” No doubt as a DIY, self releasing artist there’s just so much to do - especially leading up to the day of release - and that’s why I created this easy to follow, step by step actionable plan – which is the exact plan that we use to set up our own releases, which have led to our successes like DENM (45MM + Spotify streams), Lola Blanc “Angry Too” (31MM+ Spotify Streams), BAUM “Fuckboy” (2.5 + Million Spotify Streams), Butter “Lifted” (approaching 6 MM Spotify streams), MXMS (15.7 Million Spotify Streams), just to name a few.
This course will show you exactly what to do via 70+ video modules from 6 weeks from your release, all the way to the day of.
Bonus if you’ve read this far! – Get a free PDF of my new book
What if I'm not satisfied with my purchase?
We offer a 30-Day Money Back Guarantee. Please note that we cannot guarantee results, however, we'll give you your money back if you're unhappy or unsatisfied for any reason.
Contact
friends (at) we are the guard (dot) com
3727 W. Burbank Blvd #763
Burbank, CA 91505