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The DIY Label Release Plan
Introduction - Tools
Introduction (12:48)
Getting Started & Mindset (45:29)
Tools & Organization (52:07)
5-6 Weeks Before Release
Reference Links (3:23)
Giving Yourself the Gift of Time (4:57)
Digital Distributors Review
Create and Compile Your Folder of Stuff (4:26)
Let's Upload a Single (2 Parts) (49:16)
Uploading an EP or Album (14:58)
AWAL Pitch Forms (2 Parts) (34:34)
Synch Department Servicing (13:36)
Create a Written Marketing Plan (6:12)
Find a Gig to Play on Release Day (3:03)
Non-Traditional Events (11:32)
Consider Hiring Publicity / PR Person (14:59)
Submit Video and Pitch Form to Apple (16:35)
4 Weeks from Release
Submit and Claim Your Spotify and Apple Profile (12:22)
Get Spotify URI & URL and Apple URL from Digital Distributor (12:52)
Share Spotify & Apple URI - URL with Team (2:11)
Upload Your Music to Micro Synch Agencies (10:08)
Touch Base with Global Distribution Offices (4:18)
50 Ways to Promote a Single (4:18)
Setting Up Google Alerts (7:18)
3 Weeks from Release
Get Key Video Clips - Assets Made (7:19)
Get a One Sheet Created or Updated (9:13)
Wavo Introduction and Consideration (7:46)
PR- Publicist Should be Shopping A Premier + Why to Release on a Tuesday or Wednesday (10:56)
Pitch Songs to EDM District (YouTube Distribution + Curation Channels) (10:24)
Commission a Lyric Video (20:04)
Consider Hiring a Digital Marketer or Digital Freelancer (10:16)
Create Video Teaser Clips (for Socials and YouTube) (11:13)
2 Weeks from Release
Create Social Media Skins for Your Release (and Maybe Google Banner Ads) (10:37)
Research and Submit - UGC Spotify Playlisting (16:40)
TikTok - Utilizing Influencers and Challenges (9:00)
1 Week from Release
Alert Your Network About Your Release (Artist Friends, Blogs, Supporters) (6:11)
Have an Approved Press Release (aka Your Presser) (8:25)
Linktree 101 for Instagram (3:48)
1 Week Before Release Summary (7:13)
Nearing Release - Who Is Doing What (4:51)
Post and Run a Pre-Save and Pre-Add Campaign (6:14)
2 Days Before Release
Upload Files to Soundcloud (Plus Pro Tips) (19:11)
1 Day Before Release
Upload Video Assets to YouTube (Plus Pro Tips) (27:30)
Upload to Audius - What is Audius and Why You Should Care (10:56)
Day of Release
Release Day (Do Something Unique & Eventful) (3:57)
Pandora AMP (Setting Up Free Ads and Messaging in Pandora) (14:09)
SubmitHub Tutorial (How To Get Your Music On Blogs) (22:56)
Setting Up a YouTube Video Campaign Pt 1 (43:54)
Setting Up a YouTube Video Campaign Pt 2 (18:27)
Setting Up a YouTube Video Campaign Pt 3 (12:00)
Post Release
50 Post Release Marketing Ideas (20:36)
Mood Media and Play Network (In Store Music Play) (9:01)
Get (or Create) a Report on Blog Pickup and Support (3:59)
Post Marketing Release Review (5:12)
Post Release - Getting the PR Pickup Report (3:59)
DSP Strategy - Bonus 1 (Collaborating with Other Artists) (3:35)
DSP Strategy - Bonus 2 (Waterfalling - Mini Single EPs) (3:55)
Thank You - How to Work More With Me (5:24)
My Book! - Bonus 3
Teach online with
Pitch Songs to EDM District (YouTube Distribution + Curation Channels)
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